Summary / Insights
Impressions By Channel
Engagements By Channel
CPM by Channel and Creative
CPE by Channel and Creative
Definitions
- Impression
- Number of times an ad or piece of content is displayed on a user's screen
- Engagement
- Number of likes, shares, comments, follows, clicks and completed views
- Reach
- Total number of unique individuals or households exposed to an ad or piece of content
- Frequency
- Average number of times a unique individual or household is exposed to an ad or piece of content (total impressions / total reach)
- CPM
- Cost per 1,000 impressions
- CPE
- Cost per engagement