Campaign Results

Summary / Insights

Impressions By Channel

Engagements By Channel

CPM by Channel and Creative

CPE by Channel and Creative

Deep Dive: Sessions

Creative: Billboard Placements

Site	Est. Impressions*	Cost	CPM

*estimates based on annual average daily traffic at the site

Definitions

Impression: Number of times an ad or piece of content is displayed on a user's screen
Engagement: Number of likes, shares, comments, follows, clicks and completed views
Reach: Total number of unique individuals or households exposed to an ad or piece of content
Frequency: Average number of times a unique individual or household is exposed to an ad or piece of content (total impressions / total reach)
CPM: Cost per 1,000 impressions
CPE: Cost per engagement